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Data Deal Guide

Market context

The market is early and fragmented.

Business models, terms and pricing vary widely, and few transactions are public. The examples below are context, not predictions of what your data is worth.

  1. 2026

    Reuters reported Google bid $10 million for Spirit Airlines’ business data in bankruptcy proceedings; Mercor reportedly bid $7.5 million. Treat this as an unusual large-archive transaction, not a price benchmark for a normal operating business.

    Source: Reuters (opens in new tab)

  2. 2024

    Troveo announced a $4.5 million seed round, according to its announcement.

    Source: Troveo announcement (WebWire) (opens in new tab)

Nothing on this page implies what a provider would pay your company. Information is provided for comparison, not legal or financial advice.